Who Are We - Fresh Rush Foods


Fresh Rush Food is a social enterprise that believes in giving people the option to eat safe food grown without toxic chemicals and pesticides while recognizing and supporting farmers who grow this food. We partner with production companies and connect farmers who want to grow organic with customers who want to buy organic.

 

Well, the concept was visualized by our Director, Mr. Rakesh Kohli, who was envisaged with a vision to quadruple the farmer's income and, at the same time, connect the grower with the consumer with complete pedigreed organic fruits and vegetables. These things were supposed to come a little later in the years, but these were anticipated due to the COVID crises when we realized that the world would not stop. People would have to adjust to the new normal, where they would take the minimalist approach and get things delivered at their doorstep. Believe us, and it was within less than a week, we reached out to a point where we could see and visualize the in-coming potential business. Having the expertise of more than 40 years in agro-business, we had all the resources at our disposal to make this project a success considering all the stake-holders in the chain right from sourcing from a farmer till the consumer, the harvest, the logistics, and the storage everything was covered.

 

Almost instantly, our efforts have been realized & Fresh Rush Food has been the talk of the town with messages creating rounds on social networking sites and influences discussing the same. People today assert that we provide garden-fresh create into our doorsteps. Fresh Hurry Foods is a one-stop-shop now for sourcing the best farm produce that is delivered to your doorstep. Our client's food intake is of extreme value to people, which explains why our plantation fresh, exotic veggies & fruits are cultivated using a high amount of care. Thus, we have been delivering fresh organic produce all across Delhi. We believe in making organic produce easily and conveniently available, as easy as making a phone call.

 

Harshna group is one of the pioneer companies attempting to give back much more to the society than they intend to take from it as an Indian business house. The roles under Corporate Social Responsibility are seriously undertaken as a core founding principle. We are working in close connection at the grass-root level with a network of 10,000 farmers. We deal with retail outlets and MNCs simultaneously, adding value and providing better facilities at every step. Harshna Group was initially a traditional trading business. We have had a phenomenal presence in the Indian fruit market for over 50 years on account of our sterling business practices. On account of our long and varied experience, Harshna has been in the prime position to identify the existing agricultural practices and systems' flaws. Thus we tried to bring about a change in old working patterns. Considerable work has been carried out in the past decades while the company dealt with various challenges, prima facie changing the market dynamics. We worked towards creating a higher demand for agro-processed goods. This had initially been a comparatively dormant market. Envisioning the scope that the scenario presented, the Harshna Group undertook empirical steps. We introduced a state of art technologies to this industry and created an optimum environment for growth. Recently our parent company Harshna Group partnered with IFFCO Kisaan, a subsidiary of IFFCO. This has officially connected with more than two crores Kisaan, under the kitty of Harshna. We have pledged to educate these farmers to give them the right know-how of plantation, technology involved and helping them reap the good value of their produce.

 

On a concluding note, we would say that we believe that everyone has the right to safe food grown with lots of love and care. We encourage people to know more about their food, who grows it, and how with a complete pedigreed. At Fresh Rush Foods, we are always looking for opportunities to collaborate and extend our farmers' network to include new and varied organic produce. If you are an organic farmer or represent a producer company and would like to collaborate with us, please contact us at info@freshrushfoods.com.

 

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